The aim of the brand is to offer a musical curation of a new kind: calm electronic music also called electro chill. First on YouTube, Electro Posé then developed its musical curation on digital streaming platforms through the creation of playlists.
Owner of playlists that have more than 500,000 subscribers across all digital platforms, Electro Posé has established itself as a real career accelerator for artists supported by the brand. The YouTube channel has now more than 500 million views and more than 1.2 million subscribers.
In 2015, Electro Posé launched his music label called Inside Records and signed artists such as Petit Biscuit, PLÜM, Lonely in the Rain, TEEMID, Mr Tout le Monde, Sara Costa, Trinix, Kedam and many more.